Platform comparison · CRMs
GoHighLevel is a marketing and CRM platform built for agencies: funnels, texts, e-mail and automations at a flat monthly price. ARK's Funnel covers the pipeline an architecture firm needs, and when a deal is won it becomes the project, with design, CA and invoicing on the same record.
Pricing
Checked October 2026: Starter $97 a month, Unlimited $297, Agency Pro $497, per account rather than per user (unlimited users), or $970, $2,970 and $4,970 a year billed annually. Phone, SMS, e-mail and AI are billed by use on top. 14-day free trial.
As published on the vendor's pricing page.
Unlimited $179/user/mo list — the Founding Forty lock $119/user/mo for three years, firms 41–100 lock $149/user/mo for three years. Staff seats $34/user/mo for people who log time and do assigned work. Construction à la carte $69/project/mo. First project free forever.
| Feature | GoHighLevel | ARK Projex |
|---|---|---|
| Contacts and companies | ✓ | ✓ |
| Opportunity pipeline | ✓ | ✓ |
| Lead forms | ✓ | ✓ |
| Speed-to-lead SMS and e-mail | Yes — usage billed | Yes — an autoresponse e-mail and text from each lead form |
| Campaigns and sequences | ✓ | ✓ |
| Booking pages | Yes — calendars | ✓ |
| Proposals | Yes — documents and contracts | ✓ |
| The won opportunity becomes a project (no re-entry) | No — no project hand-off | Yes — "Create project from this opportunity" carries the client over |
| Timesheets and invoicing | Partial — invoices and payments; no timesheets | ✓ |
| Construction administration (submittals, RFIs, changes, pay apps) | — | ✓ |
| Client portal | Partial — a portal for courses and communities, not project records | ✓ |
| AI access under the person's own permissions | Partial — API access; its own AI tools are usage billed | Yes — your own AI tool reads ARK under your permissions; an owner or administrator can also make a token that sets up the firm |
| Published pricing | ✓ | ✓ |
| Self-serve trial | Yes — 14-day free trial | ✓ |