Platform comparison · CRMs

ARK Projex vs HubSpot

HubSpot Sales Hub is a full CRM, and HubSpot's Marketing Hub goes far deeper on marketing automation than ARK does. ARK runs the pipeline an architecture firm needs, then turns the won deal into the project and runs it through to the final invoice.

Pricing

HubSpot

Checked October 2026: Sales Hub Starter $20 per seat per month (HubSpot was showing a $7 new-customer price). Professional $90 per seat per month (shown with $100 struck through on HubSpot's page) plus a required one-time $1,500 onboarding. Enterprise from $150 per seat per month plus a required $3,500 onboarding. Free CRM for up to 2 users. Campaign automation lives in Marketing Hub, a separate product: Professional from $800 a month for three seats plus a required $3,000 onboarding.

As published on the vendor's pricing page.

ARK Projex

Unlimited $179/user/mo list — the Founding Forty lock $119/user/mo for three years, firms 41–100 lock $149/user/mo for three years. Staff seats $34/user/mo for people who log time and do assigned work. Construction à la carte $69/project/mo. First project free forever.

Feature comparison

FeatureHubSpotARK Projex
Contacts and companies✓✓
Opportunity pipeline✓✓
Lead formsYes — forms✓
Speed-to-lead SMS and e-mailPartial — automated e-mail; texts are a Marketing Hub featureYes — an autoresponse e-mail and text from each lead form
Campaigns and sequencesYes — sequences in Sales Hub, campaigns in Marketing Hub✓
Booking pagesYes — meeting scheduler✓
ProposalsYes — quotes✓
The won opportunity becomes a project (no re-entry)No — no project hand-offYes — "Create project from this opportunity" carries the client over
Timesheets and invoicingPartial — invoices and payments; no timesheets✓
Construction administration (submittals, RFIs, changes, pay apps)—✓
Client portalPartial — a customer portal for support tickets✓
AI access under the person's own permissionsPartial — its own AI agents, paid in HubSpot CreditsYes — your own AI tool reads ARK under your permissions; an owner or administrator can also make a token that sets up the firm
Published pricing✓✓
Self-serve trialYes — free plan for up to 2 users✓

Where HubSpot is strong

  • ✓Marketing automation far beyond ARK's, in Marketing Hub
  • ✓A free CRM to start, for up to two users
  • ✓A large ecosystem of integrations

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ARK Projex vs HubSpot: Pricing and Features