Win the work

CRM software for architecture firms

Funnel is where new work is won: contacts and companies, a pipeline of opportunities, and the fee proposals and emails you send. When a deal is won, the project is created from it.

The Pipeline board, with stage columns showing each stage's win chance and weighted total, a new inquiry, and filters by owner, offering, brand and lead source.
The Pipeline board, with stage columns showing each stage's win chance and weighted total, a new inquiry, and filters by owner, offering, brand and lead source.

What it does

What Funnel CRM does

Track leads on a sales pipeline

Open deals sit as cards in stage columns, each column with its win chance and a weighted total. Drag a card to the next stage, park a deal in "Nurture" until a follow-up date, and spot the deals that have gone quiet by their ROT badge.

Contacts and companies in one address book

Keep every lead, client, partner and referral source with their company, emails, deals, notes and timeline. ARK warns you of a likely duplicate, and any filtered view can be saved as a smart list.

Send fee proposals clients accept online

Price each phase as flat, hourly or not-to-exceed, or as a percentage of construction cost, or work the fee out with the fee calculator. The client gets a private page with the PDF and "Accept proposal"; you confirm the acceptance and the deal is Won.

Turn a won deal into a project

"Create project from this opportunity" carries the client company, primary contact and address into a new project and marks the deal won.

Website lead forms and booking pages

Each lead form submission creates a contact and an opportunity in the stage you choose, with an optional automatic reply. Booking pages let a prospect pick a meeting time from your hosts' calendars and move the contact's open deal along.

Email campaigns and follow-up sequences

Campaigns send one email, or a repeating one, to a saved contact list. Sequences send a series of emails to one contact at a time and stop when they reply, unsubscribe or bounce, and Conversations keeps each thread with its delivery status.

Daily follow-up tasks and automations

My Day lists your overdue, today and upcoming tasks, calls and meetings, and the deals going quiet. Automations do routine work, such as adding a tag or moving a deal, when something happens.

Funnel CRM on screen

Real screens from the sample firm every new ARK workspace starts with.

My Day, with overdue tasks at the top and sections for today's and upcoming tasks, booked meetings and rotting opportunities.
My Day, with overdue tasks at the top and sections for today's and upcoming tasks, booked meetings and rotting opportunities.
Lead Forms, with the Create form section: the name, headline, pipeline and stage new leads land in, and the success message.
Lead Forms, with the Create form section: the name, headline, pipeline and stage new leads land in, and the success message.

Who uses it on the project

Your firm
Staff work contacts, deals, proposals and email as their Funnel access allows. The marketing pages are for owners and administrators, and Funnel Mgmt holds the settings for those allowed to change them.
Client
A prospect opens the proposal from a private link, downloads the PDF and presses "Accept proposal". They can also book a meeting or send an inquiry from your website.

How it fits

What it costs

Funnel is $79 per month, flat, for the whole firm, and it is included in ARK Unlimited.

CRM for Architecture Firms | ARK Projex